In the coming years, customer experience will overtake the price and product quality for an organization. With this, digitization will become the core strategy for the company with customer experience as a priority. It becomes very important for the company to understand how customer experience will work on the digital platform. A digital experience platform(DXP) is a software for an organization who are opting for digitization to help their business operations with the consistent customer experience and proper customer interaction over the diverse digital platform. Till now the businesses have been using different technologies to engage customers and infer from their response. The offshore web development company used to work on content and web representation. This was just not enough as the businesses want to share the assets between different digital touchpoint. It has become clear that digital journey has expanded and there are a lot of applications required to handle this scenario.

Below mentioned are a few benefits which brands get when they use DXPs:

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Better Touchpoint

The main reason why brands use DXP is to have a richer and more personalized experience for their customer with consistency in it. DXPs help the professional website development to deliver content to all the touchpoints across the online and in-person platforms. The number of touchpoints is increasing day in an out starting from the web, mobile, voice assistants, customer portals and kiosks and using DXPs the brand can reach all of them. This is very important as the company needs to deliver the same experience to their customer wherever they go.

Business Control

DXPs are used to integrate the brand's marketing, commerce and customer support with other solutions required for the consumer. Digital marketing services partner can collect all the relevant incoming data on the portals. Then accordingly work on it to give the right experience to the customer touchpoint. So, the companies will have more control over the way they are interacting with their customers.

Intelligent Architecture

DXPs functions effectively as they have a flexible architecture. The developers on the backend and marketing services people on the front end can make necessary changes and improvements to different parts of the platform without changing the basic architecture.

Artificial Intelligence

The AI built-in DXPs gives the company an insight into the digital customer experience. The platform can also discover information which is sometimes hidden in large amounts of data and accordingly help in the website development.


AI helps in customization of the platform too. This increases customer loyalty as they experience something which is truly customized for them. This personalization also keeps into account every customer action to learn the patterns, so this pattern remains consistent. The intelligence used in the collection of customer data helps the organization target the consumers at the right time in the product life cycle.

If the organization has identified that DXP is correct platform for it then the first thing to be done is ecommerce website development as a website has all the touchpoints so it’s the strongest foundation for the digital platform. As mentioned above the benefits of using DXP has brought a change and one-dimensional web content management systems are getting replaced. Whichever business the organization has the digital transformation is the key to the future.