Creating a website is crucial for business development in the current market scenario. Nowadays many businesses depend upon an offshore web development company for an effective solution to develop and popularize the website which in turn increases sales and builds a brand reputation in the market. Even if the website is professionally designed there could be some issues which would show a higher bounce rate. If the visitors are leaving the website sooner, it would affect the business in the long run.
People hardly have time, typically less than 10 seconds, to capture the essence of a website before they leave it. Below are the top 10 reasons why people leave a website and may not become your customer. Considering these factors will help in keeping the visitors around longer which will increase your website’s credibility, SEO rank and chances of conversion.
Longer Load Time
The load time is crucial for a website’s performance. Surveys suggest that a large number of visitors leave the website if it takes more than 3-5 seconds to load. So, making the website load faster should be in priority.
More than half of the population uses mobile nowadays and if the web design solutions are not optimized for mobiles it will prompt visitors to leave the website and check the ones which are compatible. So, whenever a website is designed it needs to be mobile-friendly and responsive.
Visuals Lacking Clarity
Sometimes the content lacks the vision and mission behind setting up the website. Now if the clarity is missing how will it convince another person to buy the product or avail the services mentioned in the website? Make sure that your website’s design and graphic elements are captivating and clear.
If the website uses a lot of content hidden under flash files it could make the users keep waiting for a longer time. Moreover, it would ask them to install update for the flash plugin which could be time consuming.
User interface PlasticityThis needs to be considered when designing a website. User interface plasticity ensures that user interface is capable to take both the physical changes and environment ones without changing its usability. A good example of user interface plasticity is responsive web development.
Content defines your website and brings a clarity to the customer but at the same time it also makes them leave the website too. Type of content is very important for the website. For example, if there is a place to get feedback and comments and simultaneously it is displayed. Would attract more people as user generated content gives more credibility.
The website if it shows ads at every place would create a nuisance for the one who is browsing. This happens in case of ad-driven model website. So, the ads cannot be removed completely but can be limited.
Missing Exit Intent Technology
The point when the person is about to leave the website is very important. The mouse movement can monitor when the visitor is about to leave and some last-minute offers could pop up. This is an effective way to somehow stop the visitor from leaving the website.
People cannot spend lot of time searching for what they want in the website. So, the poor navigation structure is bad for the business. Here digital marketing services plays a key role in user experience. There is a 3 click rule which states that the customer should buy a product in not more than 3 clicks from the time the website is opened.
People are not interested in giving their personal information online. Now if the website has some strict registration requirements people avoid such websites. The registration forms should be simple and should utilize only the essential information.Today’s businesses depend a lot on its online presence which in turns increases the profits. The above reasons could hamper with your brand image and influence people to leave your website sooner than expected.