People think that a web design is only concerned with how it looks. Well, what’s your take on it? In reality, web design that works parallel with search engine optimization/SEO results better than ever. That means while SEO increases the website traffic, web design makes the visitors stay on the platform.
A web design becomes successful when design quality meets functionality. However, several websites still have common mistakes that negatively impact SEO. Today, most brand managers focus on whether the web design looks presentable and if it conveys the appropriate brand image. However, factors that affect SEO cannot be overlooked, as they are the catalyst behind organic website traffic. Through this blog, let’s take a look at the five common web design mistakes you should avoid so that your SEO efforts won’t be disturbed. Trusted web development company in USA, like Allianze Technologies, are popular for delivering functional websites that perform their purpose.
- Ignoring Mobile-Friendly Designs – Today, people use small devices like mobile phones and tablets rather than desktops because of the convenience of carrying them. Additionally, website traffic from mobile phones is increasing as well. So, implementing a mobile-friendly design is not a choice but a necessity to make your brand visible and easily accessible.
Google uses mobile-first indexing to rank websites primarily. That means it crawls and analyses whether the website is designed for mobile accessibility before ranking a website. Through mobile-first design, web pages are created to be viewed on the mobiles first. They will be scaled for desktop view afterward. Additionally, you can use responsive design to implement mobile-friendly designs, as it helps websites fit into different screen sizes.
Although there are no mistakes in SEO, relying only on desktop-only websites can reduce organic traffic. So, considering a mobile-friendly web design will be ideal while designing your next website. - Poor Website Navigation and User Experience – The navigation and structure of a website are crucial for impressing the users and the search engine crawlers. If your website is challenging to navigate, it can affect the user experience. In this case, visitors may leave quickly, increasing the bounce rate of the website. This can negatively impact search engine optimization and affect ranking and the potential conversion rate, even though there are no mistakes in SEO.
To tackle this, implementing a simple navigation system with an understandable menu will be ideal. Also, using descriptive and SEO-friendly URLs can allow search engines to find pages. So, collaborate with web development experts like Allianze Technologies, the best trusted IT company in USA, to tailor web designs that won’t affect your SEO efforts. - Slow Loading Page – It is no secret that a poorly designed website with heavy codes and media of larger sizes can slow down the loading speed. In fact, slow-loading pages can act as a mortal blow to the SEO. Google states that the loading speed of web pages is a considerable factor while ranking. This is because faster loading times result in happy visitors, and happy visitors are what Google is looking forward to.
Slow loading pages result in an increased bounce rate and poor user experience. It can also lead to a fall in the search engine rankings. To overcome this issue, you can use Content Delivery Network/CDN caching to enhance loading speed. In addition, reducing the size of the media to be added can help significantly improve the loading speed of websites. - Not Using Appropriate Heading Tags – Not integrating proper heading tags can create confusion in search engines. Although search engines can read and understand the content on a website, they cannot understand the hierarchy of content. So, integrating proper heading tags helps it understand content structure.
To subdue this challenge, you must include heading tags in the required areas and refine the content appropriately for readability. By collaborating with a trusted web development company in USA, you can create and manage websites following SEO principles. Furthermore, using keyword-optimized headings can improve the visibility and search ranking of the brand. - Failed On-page Optimization – At times, some designers forget that a website is not only about designing and must consider other elements, such as search engine optimization, to acquire the desired results. However, failing to implement on-page SEO techniques can severely affect the visibility and ranking of the website. Adding and updating relevant keywords and meta descriptions in the content regularly can aid search engines in reading and indexing websites properly.
To enumerate, on-page optimization is not a one-time activity; it requires consistent updates and progression. Along with updates on the web design, you must review the keywords and check the ranking status. Acquiring web development services from the best trusted IT company in USA helps you maintain your website attractive and SEO-friendly.
Closing Remarks
In brief, a well-built website is not just about aesthetics but functionality, user experience, and, ultimately, SEO performance. By avoiding such mistakes, you can improve website rankings, drive organic traffic, and increase conversion rates. The reality is that errors in web design can lead to mistakes in SEO. Although these mistakes include technical areas, changing them one by one can impact your brand’s online image. If you need professional assistance in managing a website and following industry best practices of SEO, collaborate with a trusted web development company in USA.
We are Allianze Technologies, the best trusted IT company in USA, renowned for providing top-notch web development services. If you are looking for trusted web development services in USA, we are just an inquiry away. Drop your queries and requirements at [email protected]!